ADD Business Analytics Observatory is an interdisciplinary Observatory designed for the study of Business, Management and Marketing with the use of research methodologies focused on data analysis. The resources of the Observatory are available to lecturers, researchers, students and professionals who are members of the Observatory. Our goal is to support, disseminate or contribute to research in the indicated areas.
In general, the research topics studied at the Observatory are related to the analysis of advanced data techniques (Data-Driven & Business Analytics) in digital environments. in any of the research lines relative to the areas of Business, Management and Marketing. Specifically, the objectives of the ADD Business Analytics Observatory are the following:
